M.Gemi

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CLIENT advisory board (CAB) program

JES Group was hired by M.Gemi to create a strategic customer acquisition program during their launch to ignite brand awareness and drive a groundswell of excitement. We created a Client Advisory Board program in which we profiled and hand-selected key consumer influencers to be a part of this board in 10 cities across the country. These Client Advisory Boards laid the foundation for the Ambassador program that has grown to over 400 women nationwide. 

  • Created profile strategy for recruitment
  • Developed and launched individual market events for kickoff
  • Developed unique, personalized referral program
  • Created content programs that led CAB members to account for nearly 50% of M.Gemi's user-generated content 

m.gemi stylist pilot

JES Group created and developed the Stylist Activation Program. This program was designed to leverage the power of the stylist relationship with their clients. 

  • Created network of stylist communities across the country
  • Developed content and incentive/rewards programs
  • Created seasonal showroom and event strategy for stylists
  • Launched and managed personalized Style Shop pages for stylist community